A Holistic Framework for Evaluating Food Loss and Waste Due to Marketing Standards across the Entire Food Supply Chain

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Abstract
This paper addresses the critical and urgent need to reduce food losses and waste (FLW) resulting from stringent marketing standards. It proposes a comprehensive and actionable framework grounded in the three pillars of sustainability—environmental, economic, and social—to effectively evaluate FLW across the entire food supply chain. The paper involves a thorough review of existing marketing standards, including research on FLW due to marketing standards, and proposes the implementation of targeted key actions within four key food sectors: fruits, vegetables, dairy, and cereals. The study provides a detailed analysis of the significant impact marketing standards have on FLW at various stages of the supply chain, including primary production, processing, retail, and consumption. By focusing on these critical points, the research underscores the necessity of addressing marketing standards to achieve meaningful reductions in FLW. The proposed framework aims to foster improved business practices and drive the development of innovative, sector-specific solutions that balance sustainability goals with economic viability. The holistic approach followed for this research lays the foundation for ensuring that the proposed framework is adaptable and practical, leading to measurable improvements in reducing FLW and promoting sustainability across the food industry.

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