The impact of the product to service shift in industrial markets and the evolution of the sales organization
Authors:
- Jagdish N. ShethJSJagdish N. Sheth
- Arun SharmaASArun Sharma
- 1 May 2008
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 37 (3) , 260-269
Abstract
No abstract availableKeywords
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