Norm antipreneurs and theorising resistance to normative change

Author:
  • ABAlan Bloomfield
    Alan Bloomfield
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Abstract
Norm dynamics studies typically accord a special status to norm entrepreneurs, actors who promote new global norms. But conceptually privileging these agents of change has meant the norm dynamics literature has become unbalanced and marred by case selection bias. Accordingly, an oppositional role – the ‘norm antipreneur’ – should be recognised to correct these problems. When the normative status quo in an issue-area isentrenched, a clear distinction can be drawn between the entrepreneurs and antipreneurs, because in these contexts the antipreneurs enjoy significant but under-appreciated tactical and strategic advantages. Recognising this enables the construction of a norm dynamics role-spectrum – a sort of ‘typology of roles’ – including ‘competitor entrepreneur’ and ‘creative resister’ in addition to the entrepreneur and antipreneur roles which actors might play in particular norm contestation contexts. Understanding these roles promises to improve analyses of the dynamic interactions between actors in particular norm contestation processes, thereby bringing greater overall balance to the norm dynamics literature.1

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