A fuzzy clusterwise regression approach to benefit segmentation
Authors:
- Michel WedelMWMichel Wedel
- Jan-Benedict E.M. SteenkampJSJan-Benedict E.M. Steenkamp
- 1 January 1989
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 6 (4) , 241-258
Abstract
No abstract availableFunding Information
- Icelandic Ministry of Fisheries and Agriculture
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