As governments across the world introduced a variety of social distancing rules in early 2020 in an effort to stop the coronavirus pandemic, many public spaces closed their doors. Both travelling and large gatherings are understood as vectors for infection, and as a consequence, cultural attractions and tourist destinations were particularly hard hit by virus prevention measures. The response of many museums was to take their collections online, resulting in a variety of digital initiatives which showcased the creativity, diversity and community of the heritage sector. Some institutions began pandemic collections to document the impact of the virus, while others shared their already digitised collections with the public through a multitude of platforms. Social media, increasingly respected in the sector, buoyed up visitor communities, and even the museum industry itself was affected, with annual events such as the Museums + Heritage Show moving their programming online.