SEEING IS REMEMBERING? THE ROLE OF ATTENTION IN AUDIENCE MEMORY FOR PRODUCT PLACEMENT
Authors:
- Sigen SongSSSigen Song
- Bin XuanBXBin Xuan
- Guoxin MaGMGuoxin Ma
- Wei XuWXWei Xu
- 30 July 2018
- journal article
- Published by Global Alliance of Marketing and Management Associations in Global Fashion Management Conference
- Vol. 2018, 549