The role of brand experience and affective commitment in determining brand loyalty
Authors:
- Oriol IglesiasOIOriol Iglesias
- Jatinder J SinghJSJatinder J Singh
- Joan M Batista-FoguetJBJoan M Batista-Foguet
Top Cited Papers
- 28 January 2011
- journal article
- research article
- Published by Springer Nature in Journal of Brand Management
- Vol. 18 (8) , 570-582
Abstract
No abstract availableKeywords
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