When Netflix released all fifteen episodes of a new season of Arrested Development in the summer of 2013, reports showed that approximately 10% of viewers made it through the entire season within twenty-four hours (Wallenstein). This was not the first time Netflix had released an entire season of an original program simultaneously and caused a nationwide video-on-demand stampede. When House of Cards and Orange Is the New Black premiered in 2013, huge percentages of Netflix subscribers watched back-to-back episodes, devouring a season of content in just days. Although these three shows belong to different genres—one a sitcom and the others adult-themed melodramas—what they share is an enormous popularity among the millennial cohort that makes up the majority of the subscriber base of Netflix. When all episodes of a season were released simultaneously, these shows inspired widespread marathon-viewing sessions for the eighteen-to-thirty-four age demographic and among the younger audiences of Netflix, many of whom binge watched and then took to social media to post their (largely positive) reviews of the first steps Netflix had taken to produce original TV content. To analyze the significance of these emergent [End Page 119] digital media use trends, I explore in this essay some of that online discourse, unpacking two emerging patterns in young people’s on-demand media engagement with some of the most currently popular (and thus binge-worthy) Netflix shows, namely, the rising importance of social TV viewing practices and new expectations about the availability of commercial-free, high-quality, and original television content.