The playground effect: How augmented reality drives creative customer engagement
Authors:
- Alexander JessenAJAlexander Jessen
- Tim HilkenTHTim Hilken
- Mathew ChylinskiMCMathew Chylinski
- Dominik MahrDMDominik Mahr
- Jonas HellerJHJonas Heller
- Debbie Isobel KeelingDKDebbie Isobel Keeling
- Ko de RuyterKRKo de Ruyter
Top Cited Papers
Open Access
- 1 August 2020
- journal article
- conference paper
- Published by Elsevier in Journal of Business Research
- Vol. 116, 85-98
Abstract
No abstract availableKeywords
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