The tone of voice of tourism brands on social media: Does it matter?
Authors:
- Renato Hübner BarcelosRBRenato Hübner Barcelos
- Danilo Correa DantasDDDanilo Correa Dantas
- Sylvain SénécalSSSylvain Sénécal
- 1 October 2019
- journal article
- research article
- Published by Elsevier in Tourism Management
- Vol. 74, 173-189
Abstract
No abstract availableFunding Information
- Social Sciences and Humanities Research Council of Canada (430-2015-00621)
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