Marketplace Tensions in Extraordinary Experiences
Authors:
- Gülnur TumbatGTGülnur Tumbat
- Russell W. BelkRBRussell W. Belk
- 1 June 2011
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 38 (1) , 42-61
Abstract
Researchers have analyzed various forms of extraordinary consumption experiences, using Victor Turner’s conceptualization of antistructure with a parKeywords
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