Systems sales as a competitive response to the Asian challenge: Case of a global ship power supplier
Authors:
- Anna SalonenASAnna Salonen
- Mika GabrielssonMGMika Gabrielsson
- Zuhair Al-ObaidiZAZuhair Al-Obaidi
- 1 August 2006
- journal article
- research article
- Published by Elsevier in Industrial Marketing Management
- Vol. 35 (6) , 740-750
Abstract
No abstract availableKeywords
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