The life cycle of the PIMS and BCG models
Authors:
- Donald L. McCabeDMDonald L. McCabe
- V.K. NarayananVNV.K. Narayanan
- 1 November 1991
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 20 (4) , 347-352
Abstract
No abstract availableKeywords
This publication has 1 reference indexed in Scilit:
- A FRESH LOOK AT STRATEGIC MANAGEMENTJournal of Business Strategy, 1985