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Publications
Empirically Testing a Disaggregate Choice Model for Segments
Home
Publications
Empirically Testing a Disaggregate Choice Model for Segments
Empirically Testing a Disaggregate Choice Model for Segments
Author:
DG
Dennis H. Gensch
Dennis H. Gensch
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1 November 1985
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 22
(4)
,
462
DOI:
10.2307/3151592
Abstract
No abstract available
Cited
Cited by 24 articles
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