IT2 Hybrid Decision-Making Approach to Performance Measurement of Internationalized Firms in the Baltic States

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Abstract
International activities of firms contribute to environmental socio-economic development and have a positive influence on prosperity of countries. The novelty of this study is to extend prevailing theory on the performance measurement of internationalized firms by suggesting a hybrid decision-making model based on interval type 2 fuzzy sets for the Baltic states. The integrated method is defined as the interval type-2 (IT2) decision making trial and evaluation laboratory qualitative flexible multiple criteria method (DEMATEL-QUALIFLEX). IT2 DEMATEL is used for weighting each criterion of internationalized firms and IT2 QUALIFLEX is applied for ranking the Baltic states, respectively. Within this context, six different criteria are defined for ranking the internationalized firms of the Baltic states. The ranking of all three countries enable us to conclude that Estonia demonstrates the best results of internationalized firms. Meanwhile, Latvia has the worst performance of internationalized firms. The findings are useful for decision makers responsible for supportive policies focused on the research and development (R&D) and internationalization of firms. The implications for managers lie in the awareness of necessary conditions for successful internationalization. The study extends prevailing knowledge on the performance measurement of internationalized firms and provides findings on multinational companies (MNCs) in the Baltic states’ context.

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