An Empirical Study on User Profile Analysis and SEO Performance: A Case of Taiwan Cultural Memory Bank 2.0
Preprint
Abstract
Taiwan Cultural Memory Bank 2.0 is an online curation platform that invites the public to become curators, fostering diverse perspectives on Taiwan's society, humanities, natural landscapes, and daily life. Built on a material bank concept, the platform encourages users to co-create and curate their own works using shared resources or self-uploaded materials. At its core, the system follows a collect, store, access, and reuse model, supporting dynamic engagement with over three million cultural memory items from Taiwan. Users can search, browse, explore stories, and engage in creative applications and collaborative productions. Understanding user profiles is crucial for enhancing website service quality, particularly within the framework of the Visitor Relationship Management model. This study conducts an empirical analysis of user profiles on the platform, examining demographic characteristics, browsing behaviors, and engagement patterns. Additionally, the research evaluates the platform's SEO performance, search visibility, and organic traffic effectiveness. Based on the findings, this study provides strategic recommendations for optimizing website management, improving user experience, and leveraging social media for enhanced digital outreach. The insights gained contribute to the broader discussion on digital cultural platforms and their role in audience engagement, online visibility, and networked communication.Keywords
All Related Versions
- Version 1, 2026-01-06, ArXiv
- Published version: , 16.
This publication has 10 references indexed in Scilit:
- Applying Social Network Embedding and Word Embedding for Socialbots Detection2023
- Applying a Combination Model of Knowledge Management and Visitor Relationship Management in the Study of the Visitors of Historical Museum2023
- Special Issue: Applications and Management Aspects of Social Networks ResearchThe Review of Socionetwork Strategies, 2022
- A Study of The Effect of Spiral of Silence between Different Social Networking Platforms2016
- New service bonds and customer value in customer relationship management: The case of museum visitorsTourism Management, 2013
- Museums and Their Visitors2013
- Understanding Visualization by Understanding Individual UsersIEEE Computer Graphics and Applications, 2012
- A study of experience expectations of museum visitorsTourism Management, 2012
- User Profile Matching in Social Networks2010
- An Overview of Visitor StudiesJournal of Museum Education, 1996