EMOTIONAL CONTRAST STRATEGIES AS MEANS OF SOCIAL INFLUENCE: LESSONS FROM CRIMINAL INTERROGATORS AND BILL COLLECTORS.

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Abstract
A pair of qualitative and inductive studies are used to generate a model of how social influence strategies that entail displays of contrasting positive and negative emotions bring about compliance in others. Data sources included interviews, observations, written materials, and participant observation in one study. We identified five strategies that we contend are variations of the “good cop, bad cop” technique: each creates a perceptual contrast through display of contrasting emotions, which accentuates both construed positiveness and negativeness. This contrast triggers three compliance mechanisms: targets may comply (1) to escape interaction with the bad cop, (2) to reciprocate the perceived kindness and liking of the good cop, and (3) because they believe compliance is in their best interest. Discussion focuses on implications for research on emotions as tools of social influence in organizational settings.