What reduces product uncertainty in live streaming e-commerce? From a signal consistency perspective
Authors:
- Xiayu ChenXCXiayu Chen
- Junya ShenJSJunya Shen
- Shaobo WeiSWShaobo Wei
Top Cited Papers
- 2 June 2023
- journal article
- research article
- Published by Elsevier in Journal of Retailing and Consumer Services
- Vol. 74
Abstract
No abstract availableKeywords
Funding Information
- Fundamental Research Funds for the Central Universities (JZ2023HGPA0294)
- National Natural Science Foundation of China (71801069, 72071190, 72271072)
This publication has 77 references indexed in Scilit:
- Moving beyond multiple regression analysis to algorithms: Calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theoryJournal of Business Research, 2013
- User reviews and uncertainty assessment: A two stage model of consumers' willingness-to-pay in online marketsDecision Support Systems, 2013
- Assessing the Robustness of Crisp-set and Fuzzy-set QCA ResultsSociological Methods & Research, 2011
- Statistical power analyses using G*Power 3.1: Tests for correlation and regression analysesBehavior Research Methods, 2009
- Effect of self-congruity with sponsorship on brand loyaltyJournal of Business Research, 2008
- Signaling Corporate Strategy in IPO Communication: A Study of Biotechnology IPOs on the NASDAQInternational Journal of Business Communication, 2008
- Trust as a Signal of a Social Norm and the Hidden Costs of Incentive SchemesAmerican Economic Review, 2007
- Advertising ContentAmerican Economic Review, 2006
- Signals of Trustworthiness in E-CommerceJournal of Electronic Commerce in Organizations, 2006
- Motives and development.Journal of Personality and Social Psychology, 1972