International migration is undergoing unprecedented changes. The traditional determinants of migration such as poverty, food insecurity and climate change are giving way to new motivations. These new issues, that include but are not limited to ambitions to live a foreign lifestyle, incomplete and asymmetric information are capable of underestimating the risk in irregular migration. As the information about foreign lifestyle flow freely and new opportunities open, it becomes very difficult to manage irregular migration through border control. Within the transitional mode of international migration, the use of awareness campaigns, especially in rural areas of home countries that target the most vulnerable groups, – school-age youths, could become a veritable means of deterring irregular migration. In 2018, Ricosmigration – Rural Information Campaign on Safe Migration - received funding from the German Foreign Office to investigate why young people from Nigeria migrate irregularly and implement a safe migration awareness campaign for youth in rural secondary schools. This report is from the result of the project which cut across interviews of Nigerian migrants living in Italy, potential migrants in Nigeria, and the result of the awareness campaigns conducted in 10 secondary schools in Edo, Nigeria. In the report, we explain the profile of a potential migrant from Nigeria. We also explore how reduced capabilities to lead the desired life and how the increasing use of social media internet has greatly raised the likelihood of migration in Nigeria. We equally show in the detail how we implemented a randomized experiment to test the efficiency of the migration awareness campaign. The project provides a new dimension to the discourse of the root cause of migration by introducing the role of limited opportunities and freedom (capabilities), low life satisfaction, and incomplete information through social media. Additionally, it shows the power of light interventions such as