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What If I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention
Home
Publications
What If I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention
What If I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention
Authors:
JL
Jiun-Sheng Chris Lin
Jiun-Sheng Chris Lin
EC
En-Yi Chou
En-Yi Chou
CL
Cheng-Yu Lin
Cheng-Yu Lin
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1 January 2016
book chapter
Published by
Springer Nature
p.
123-126
DOI:
10.1007/978-3-319-19428-8_33
Abstract
No abstract available
Keywords
WRONG DECISION
DECISION
CUSTOMER RETENTION
MAKE
WRONG
ANTICIPATED REGRET
SWITCHING
CUSTOMER
BARRIER BASED
BASED CUSTOMER
Cited
Cited by 4 articles
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