Identity enactment as a social accomplishment: Shared identity and the provision of mutual support amongst pilgrims undertaking the Hajj

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Abstract
Experimental and survey research shows that a common group membership can result in increased levels of social support. Here we complement such research with qualitative data concerning the forms and function of such support. Specifically, we explore the mutual support reported by pilgrims undertaking the Hajj. This requires participants enact a series of identity‐related beliefs and values (including specific rituals) in conditions that are practically and psychologically challenging. Using data obtained through semi‐structured interviews ( N = 33), we investigate how participants' shared identity facilitated their behavioural enactment of these identity‐defining beliefs and values. We focus on how their shared understanding of their beliefs and values as Hajj pilgrims allowed various forms of support (psychological, material, informational, and behavioural) which helped participants translate their identity‐related ideals into behaviour. Our analysis implies that a shared identity provides a frame of reference with which group members can recognize each other's identity‐related concerns and what they need in order to enact their identity. In turn, it implies that in situations where there are practical and psychological constraints on behaviour, action in terms of one's social identity can be conceptualized as a joint accomplishment in which the mutual support of group members is key.

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