Ein theoriebasierter Ansatz zur Erlangung von Exzellenz im Omnichannel-Vertrieb
Authors:
- 4 April 2018
- book chapter
- Published by Springer Nature
- p. 37-70
Abstract
No abstract availableKeywords
This publication has 27 references indexed in Scilit:
- An analytic decision making framework to evaluate multiple marketing channelsIndustrial Marketing Management, 2014
- Should retailers harmonize marketing variables across their distribution channels? An investigation of cross-channel effects in multi-channel retailingJournal of Retailing and Consumer Services, 2014
- Introduction to the Special Issue Information Technology in Retail: Toward Omnichannel RetailingInternational Journal of Electronic Commerce, 2014
- Channel Capabilities, Product Characteristics, and the Impacts of Mobile Channel IntroductionJournal of Management Information Systems, 2013
- The effects of retail channel integration through the use of information technologies on firm performanceJournal of Operations Management, 2012
- Cannibalization or synergy? Consumers' channel selection in online–offline multichannel systemsJournal of Retailing and Consumer Services, 2012
- Crafting Integrated Multichannel Retailing StrategiesJournal of Interactive Marketing, 2010
- CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions Journal of Interactive Marketing, 2010
- Umgang mit Kanalkonflikten im Multi-Channel-Handel2010
- Key Issues in Multichannel Customer Management: Current Knowledge and Future DirectionsJournal of Interactive Marketing, 2009