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Home
Publications
The Focus Group Guidebook
Home
Publications
The Focus Group Guidebook
The Focus Group Guidebook
Author:
DM
David Morgan
David Morgan
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1 January 1998
book
Published by
SAGE Publications
DOI:
10.4135/9781483328164
Abstract
Providing a general introduction to focus group research, The Focus Group Guidebook includes the appropriate reasons for using f
Keywords
GROUP GUIDEBOOK PROVIDING
FOCUS GROUP GUIDEBOOK
GENERAL INTRODUCTION
GUIDEBOOK INCLUDES
GROUP RESEARCH
APPROPRIATE REASONS
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