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Publications
Exit services marketing - enter service marketing
Home
Publications
Exit services marketing - enter service marketing
Exit services marketing - enter service marketing
Author:
EG
Evert Gummesson
Evert Gummesson
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30 July 2007
journal article
Published by
Westburn Publishers
in
Journal of Customer Behaviour
Vol. 6
(2)
,
113-141
DOI:
10.1362/147539207x223357
Abstract
No abstract available
Cited
Cited by 196 articles
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