A critique and experimental test of Weick's model of organizing

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Abstract
This study briefly describes Karl Weick's approach to organizing and suggests its appeal to communcation scholars. Weick's model of organizing is then analyzed and clarified. Two hypotheses are proposed based on Weick's discussion of the relationship between the equivocality of information and the number of behavior cycles in organizing. The model is operationalized and tested experimentally. The results do not support Weick's suggested relationships. A reexamination of Weick's approach reveals an inconsistency between a White‐headian process perspective on organizing and a Newtonian process model of organizing. The implications of this dichotomy are suggested.

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