An experimental study of relationships between attitudes, brand preference, and choice
Authors:
- 1 November 1972
- journal article
- research article
- Published by Wiley in Systems Research and Behavioral Science
- Vol. 17 (6) , 532-541
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
- An Attitude Model for the Study of Brand PreferenceJournal of Marketing Research, 1972
- Using Laboratory Brand Preference Scales to Predict Consumer Brand PurchasesManagement Science, 1971
- Television Show Preference: Application of a Choice ModelJournal of Marketing Research, 1971
- Computer program abstractsSystems Research and Behavioral Science, 1967
- A New Approach to Consumer TheoryJournal of Political Economy, 1966
- A Theory of Cognitive Dissonance1957