Traveling food tourism with children industry: motivation, involvement, experience value and visit intention

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Abstract
The traveling food tourism with children industry has become a rapidly developing tourism market after the epidemic. Parents, children, and sightseeing factories have all benefited positively from their shared family travel experiences. Based on the value co-creation theory, this study analyzes literature related to traveling with children from a group perspective, selects variables and dimensions based on the characteristics of traveling with children in China, and investigate the relationships among motivation, involvement, experience value and visit intention in the context of the food tourism industry. Analysis of data from 578 respondents indicates that the proposed model fits the data well. The results indicate that the motivation of traveling with children does not have a direct positive impact on visit intention, but through tourism involvement and experience value, it can indirectly affect the visit intention of tourists with children. Empirical analysis is expected to contribute to the study on the experience theory of traveling with children. At the same time, targeted guidance and suggestions can be provided for product design, marketing strategy, and experience management in the food tourism industry.
Funding Information
  • Social Sciences Foundation of Anhui Province in China (SK2021A0744)

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