Cognitive dissonance as a relevant construct throughout the decision-making and consumption process - an empirical investigation related to a package tour
Authors:
- Monika KollerMKMonika Koller
- Thomas SalzbergerTSThomas Salzberger
- 19 November 2007
- journal article
- Published by Westburn Publishers in Journal of Customer Behaviour
- Vol. 6 (3) , 217-227