Do role models influence teenagers’ purchase intentions and behavior?
Authors:
- 1 September 2000
- journal article
- Published by Emerald Publishing in Journal of Consumer Marketing
- Vol. 17 (5) , 441-453
Abstract
Attempts to determine which individual, or group of individuals, has the strongest influence on adolescent consumer purchase intentions and purchase behavior. By introducing the concepts of direct (fathers and mothers) and vicarious (favorite entertainers and favorite athletes) role models into the consumer behavior literature, the study allows greater understanding of the socialization patterns of young adult consumers. Results from this study provide significant contributions for marketing and advertising managers seeking to improve their understanding of the ever‐growing adolescent consumer market.Keywords
This publication has 28 references indexed in Scilit:
- Factors that Influence Adolescents to SmokeJournal of Consumer Affairs, 1999
- The Influence of Consumer Socialization Variables on Attitude toward Advertising: A Comparison of African-Americans and CaucasiansJournal of Advertising, 1999
- The effects of television role models on the career aspirations of African American junior high school studentsJournal of Career Development, 1996
- The Effects of Television Role Models on the Career Aspirations of African American Junior High School StudentsJournal of Career Development, 1996
- The Last Straw? Cigarette Advertising and Realized Market Shares among Youths and Adults, 1979-1993Journal of Marketing, 1996
- Family Communication Patterns and Marketplace Motivations, Attitudes, and Behaviors of Children and MothersJournal of Consumer Affairs, 1994
- Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and AttractivenessJournal of Advertising, 1990
- The Role of Family Communication in Consumer Socialization of Children and AdolescentsJournal of Consumer Research, 1985
- TELEVISION ROLE MODELS AND ADOLESCENT OCCUPATIONAL GOALSHuman Communication Research, 1979
- Consumer Socialization: A Theoretical and Empirical AnalysisJournal of Marketing Research, 1978