A resource-based view of stakeholder marketing
Authors:
- Alexander J. KullAKAlexander J. Kull
- Jeannette A. MenaJMJeannette A. Mena
- Daniel KorschunDKDaniel Korschun
- 1 December 2016
- journal article
- research article
- Published by Elsevier in Journal of Business Research
- Vol. 69 (12) , 5553-5560
Abstract
No abstract availableKeywords
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