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Informative Promotional Claims and Authenticity: A study of COVID Highlights in Restaurants
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Informative Promotional Claims and Authenticity: A study of COVID Highlights in Restaurants
Informative Promotional Claims and Authenticity: A study of COVID Highlights in Restaurants
Authors:
AB
Alicia Barroso
Alicia Barroso
SR
Samira Reis
Samira Reis
XQ
Xiaofei Qu
Xiaofei Qu
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1 August 2022
journal article
research article
Published by
Academy of Management
in
Academy of Management Proceedings
Vol. 2022
(1)
DOI:
10.5465/ambpp.2022.14062abstract
Abstract
Authenticity commonly refers to a key attribute of organizational identity and a source of competitive advantage. Promotional claims on attributes associated with authenticity, such as geographic p...
Keywords
AOM ANNUAL MEETING PROCEEDINGS 2022
AOM SEATTLE 2022
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