Branding and design management: a brand design management model
Authors:
- Jordi MontañaJMJordi Montaña
- Francisco GuzmánFGFrancisco Guzmán
- Isa MollIMIsa Moll
- 26 November 2007
- journal article
- Published by Taylor & Francis in Journal of Marketing Management
- Vol. 23 (9-10) , 829-840