The influence of creative packaging design on customer motivation to process and purchase decisions
Authors:
- Paurav ShuklaPSPaurav Shukla
- Jaywant SinghJSJaywant Singh
- Weisha WangWWWeisha Wang
Open Access
- 20 April 2022
- journal article
- research article
- Published by Elsevier in Journal of Business Research
- Vol. 147, 338-347
Abstract
No abstract availableKeywords
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