Copy length and industrial advertising readership
Author:
- Lawrence C. SoleyLSLawrence C. Soley
- 31 August 1986
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 15 (3) , 245-251
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- Predicting industrial ad readershipIndustrial Marketing Management, 1983
- The Effectiveness of Industrial Print Advertisements across Product CategoriesJournal of Marketing Research, 1980
- A Quantitative Approach to Magazine Advertisement Format SelectionJournal of Marketing Research, 1968
- A multiple factor analysis of advertising readership.Journal of Applied Psychology, 1952