As Western firms jostle to exploit the opportunities that the world's largest and fastest-growing economy can provide, there is a recognized need for caution, timely advice, and wisdom. In the early 1990s, Lucian Pye noted in Chinese Negotiating Style: Commercial Approaches and Cultural Principles (New York: Quorum, 1992) that doing business in China is vastly different from the West. He commented that what China lacked in technological and organizational skills, it certainly made up for in the sophistication of its negotiation and relationship skills. To this end, he stated that the Chinese "have known few peers in the subtle art of negotiating" (p. 74) and that "when measured against the effort and skill the Chinese bring to the bargaining table, American [Western] executives fall short" (p .74).