How International, National, and Local Research Strategies Shaped ASCoR's History in Its First 25 Years

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Abstract
This chapter gives an overview of the institutional development of the Amsterdam School of Communication Research (ASCoR) in the 25 years since its foundation in 1997, paying attention to both objectives of ASCoR: organising and supporting research, and training of PhD students. The chapter also discusses various factors that shaped this trajectory, including ASCoR’s orientation on media technological and societal changes, its international, funding, output, and research methods’ orientation, and individual factors. The chapter concludes with ASCoR’s new policy being deployed to address some concerns about the current research climate at universities in the Netherlands.