Plant location and place marketing: understanding the process from the business customer's perspective
Authors:
- Wolfgang UlagaWUWolfgang Ulaga
- Arun SharmaASArun Sharma
- R. KrishnanRKR. Krishnan
- 1 August 2002
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 31 (5) , 393-401
Abstract
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