Evaluation of an Online 360° Virtual Reality World Heritage Site During COVID-19

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Abstract
This study developed a framework to evaluate, in the context of COVID-19, the performance of an OVRWCHT (online 360° virtual reality world cultural heritage tourism) system created by the authors for the purpose of heritage interpretation and presentation. The research framework was based on the seven main principles of the ICOMOS Charter for the Interpretation and Presentation of Cultural Heritage Sites, and evaluation criteria were established for each. This framework was used to evaluate an OVRWCHT for the Hailongtun Tusi World Heritage Site in Guizhou Province, China. Data were mainly based on 1,062 questionnaires and analyses of the developed system. The findings indicated that, whether in terms of user experience or the interpretation of the UNESCO criterion “outstanding universal value,” Stakeholders agreed that OVRWCHT has played a positive role in heritage interpretation. Yet, more data support is needed to improve both technology and theory – especially the transferability of OVRWCHT to countries other than China. Based on the findings, it is suggested that the International Council on Monuments and Sites should continue to issue charters on how emerging technologies can support heritage site interpretation and presentation.

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