This chapter draws attention to societal entrepreneurship in universities. More specifically, it explores how researchers give meaning to university–industry collaboration in the context of a neuroscience research community engaged in solving global health challenges. The intensive case study explores how the experiences of university–industry collaboration in this context are constructed around two key metaphors. The ‘together–apart’ metaphor illuminates the relational aspects of collaboration, such as researchers’ awareness of the positions, goals, and significance of communication, as well as the different interests of the collaborating parties. The ‘pace of change’ metaphor illustrates the temporality of collaboration, such as time needed and the unpredictable tempo of collaboration. This chapter demonstrates the potential of the societal entrepreneurship research approach when aiming to better understand university-industry collaboration that extends beyond commercial and competitive aspirations concerning entrepreneurial activities in universities.