Feeling and Liking Responses to Television Programs: An Examination of Two Explanations for Media-Context Effects

Authors:
  • JMJr. John P. Murry
    Jr. John P. Murry
  • JLJohn L. Lastovicka
    John L. Lastovicka
  • SSSurendra N. Singh
    Surendra N. Singh
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Abstract
This research empirically examined how the feelings elicited by television programs and the liking of television programs affected viewers' evaluatio