COMMUNICATION FOR THE SUSTAINABILITY OF A UNIVERSITY
Authors:
- Jorgeana Antônio Azevedo GonçalvesJorgeana Antônio Azevedo Gonçalves
- Fabricia Benda de OliveiraFabricia Benda de Oliveira
- Elaine Cristina Gomes da SilvaElaine Cristina Gomes da Silva
- Ariadne Marra de SouzaAriadne Marra de Souza
- Carlos Henrique Rodrigues de OliveiraCarlos Henrique Rodrigues de Oliveira
- José Tarcísio da Silva OliveiraJosé Tarcísio da Silva Oliveira
- Calvin da Silva CandottiCCCalvin da Silva Candotti
- Gabriel Soares Lopes GomesGabriel Soares Lopes Gomes
Open Access
- 10 December 2025
- journal article
- Published by Brazilian Journals in Veredas do Direito
- Vol. 22 (6) , e223936
Abstract
Communication in Public Higher Education Institutions (IESP) with distant campuses is compromised by distance. Managing communication in these institutions is important because they are places for knowledge creation. This study sought to discover if there are guidelines that address communication strategies in public institutions. We verified if the Universidade Federal do Espírito Santo (UFES) has adopted any of these strategies, as it has four campuses and almost 30 teaching centers. Communication should be used strategically and value the human factor of an institution. Therefore, some principles were pointed out regarding what communication is, its types, models, theories, and the result of its articulation with universities. In 2020, UFES adhered to the United Nations (UN) 2030 Agenda for Sustainable Development and began to use communication aimed at the institution’s sustainability. Internal communication is suitable for management, as it values the institutional culture and engagement, contributing to the construction of a cohesive organizational environment oriented towards collective goals, especially when directed at the internal public.Keywords
This publication has 2 references indexed in Scilit:
- A framework for the implementation of the Sustainable Development Goals in university programmesJournal of Cleaner Production, 2021
- Embracing higher education leadership in sustainability: A systematic reviewJournal of Cleaner Production, 2021