The rediscovery of the marketing concept
Author:
- Frederick E WebsterFWFrederick E Webster
- 1 May 1988
- journal article
- Published by Elsevier in Business Horizons
- Vol. 31 (3) , 29-39
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- Corporate CultureInternational Journal of Advertising, 1985
- Top Management's Concerns about Marketing: Issues for the 1980'sJournal of Marketing, 1981
- Product Differentiation and Market Segmentation as Alternative Marketing StrategiesJournal of Marketing, 1956