This chapter analyzes the diffusion of human rights consciousness among global South publics. Survey data reveal broad diffusion of human rights discourse, as respondents report hearing “human rights” regularly in their lives. Actual engagement with organized human rights activities is much lower, however, as knowledge about, contact with, and participation in human rights organizations is relatively rare. Concerning to those who hope the human rights sector is reaching and engaging those most likely in need of human rights protections, statistical analysis shows those with lower socioeconomic statuses are less likely to engage with human rights organizations or activities. This chapter discusses implications for social movement mobilization, including potential strategies for increasing participation in local human rights activities among diverse publics.