View preference in urban environments

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Abstract
With people spending up to 90% of their time in indoor spaces, windows and the visual connection that they afford to the outside, can play an important role in ensuring physical and psychological well-being. This is particularly relevant in urban settings, a substantial part of our lives, whilst still being significantly understudied. What we know from other environments may not translate to cities, and there may be important differences between the expressed preferences of individuals and their behaviour. Therefore, this study sought to define suitable methods and metrics to measure view preference in urban environments. Participants were asked to observe urban views whilst three types of data were collected: subjective preference ratings; eye-tracking measures and verbal reasoning. We found that when views were preferred, the gaze of the observers was more exploratory, with a higher occurrence of fixations and number of saccades. In addition, participants tend to prefer the presence of people, well-maintained buildings and orderly presented colours. A new link was revealed between the degree of visual exploration and the preference rating of a visual scene. This characteristic pattern of oculomotor behaviour may guide the criteria for framing selected views and accordingly inform window design in buildings.

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