Bracing for the Psychological Storm: Proactive versus Reactive Compensatory Consumption
Authors:
- Soo KimSKSoo Kim
- Derek D. RuckerDRDerek D. Rucker
- 1 December 2012
- journal article
- research article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 39 (4) , 815-830
Abstract
This research introduces the distinction between compensatory consumption that is engaged in after, as opposed to before, one experiences a self-threKeywords
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