Effects of brand personality dimensions on consumers’ perceived self-image congruity and functional congruity with hotel brands
Authors:
- Na SuNSNa Su
- Dennis ReynoldsDRDennis Reynolds
- 1 September 2017
- journal article
- Published by Elsevier in International Journal of Hospitality Management
- Vol. 66, 1-12
Abstract
No abstract availableThis publication has 37 references indexed in Scilit:
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