The culture of social comparison

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Abstract
Significance: Humans have the unique ability to coordinate behavior, economic exchange, political action, and social relationships across immense distances and times. To keep this level of coordination running smoothly, we often look to others as comparison standards for how to behave, think, and feel. A detailed understanding of the relation between social comparison and broad patterns of social life is lacking, however. The current research is a step in this direction—we show that social comparison is linked to cultural practices that promote strong norms and punishment for deviance (tightness) and those that promote relational self-construal (collectivism). These findings advance our understanding of the origins of social comparison and highlight the essential role of comparison for the development of social life.
Funding Information
  • German Research Foundation (MU 1500/ 10-1)

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