Narrative versus Nonnarrative: The Role of Identification, Transportation, and Emotion in Reducing Health Disparities
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- 7 January 2013
- journal article
- Published by Oxford University Press (OUP) in Journal of Communication
- Vol. 63 (1) , 116-137
Abstract
This research empirically tests whether using a fictional narrative produces greater impact on health-related knowledge, attitudes, and behavioral inKeywords
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