Utjecaj korporativne kulture na uspješnost spajanja i preuzimanja
Open Access
- 30 December 2019
- journal article
- Published by Notitia D.O.O in Notitia
- Vol. 5 (1) , 55-71
Abstract
Spajanja i preuzimanja služe kao odgovor na tehnološki razvoj, konkurenciju i ostale nepredvidljive tržišne podražaje te čine poduzeća konkurentnijima, povećavaju efikasnost, omogućuju brzi rast i stvaraju vrijednost za dioničare. Međutim, većina spajanja i preuzimanja završi neuspjehom, a mnogi odgovori za neuspjeh leže u korporativnoj kulturi. Koju su ključni izazovi integracijskih procesa, s kakvim se problemima susreću poduzeća kod spajanja i preuzimanja zbog razlika u korporativnim kulturama poduzeća te koje su moguće solucije za rješavanje navedenih problema, problematika je kojom se ovaj rad bavi.Keywords
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