The Impact of Communication Context and Persuader Gender on Persuasive Message Selection
Authors:
- Michael BurgoonMBMichael Burgoon
- James P. DillardJDJames P. Dillard
- Randall KoperRKRandall Koper
- Noel DoranNDNoel Doran
- 1 April 1984
- journal article
- research article
- Published by Taylor & Francis in Women's Studies in Communication
- Vol. 7 (1) , 1-12